In line with our ongoing sustainability drive, we have partnered with an innovative app called BOWER to reward our customers for recycling. Anyone can use the Bower app, but our customers will receive extra points for correctly recycling toiletries purchased from us, which can be converted into cash vouchers or charity donations.
As a company who produce consumer goods, we have been focusing on the development process over recent years to ensure our packaging is environmentally friendly, recyclable and contains recycled content. However, this year our partnership with Bower will allow us to encourage our customers to responsibly dispose of their packaging after using our products. We feel it’s important to support a circular economy, as less energy is required (reducing carbon emissions) to produce goods with recycled materials and it has less of an impact on the earth’s natural resources.
How the Bower App works (4 easy steps)
It’s so easy to scan your items alongside your usual recycling routine:
Download the Bower app on your mobile device
Register the location of your recycling bins
Scan the barcodes of your used, empty, sorted products
Recycle & Collect rewards via the app
Bower is a certified B Corp, embracing a new kind of business, balancing profit with people and the planet with the intention of building an inclusive and sustainable economy that works for everyone. They are also a member of the Ellen MacArthur Foundation, helping to build a circular economy and a better system to help fight climate change, biodiversity loss and pollution. Bower has been operating in Sweden since 2019. The scheme’s success in the Nordics has resulted in +450k users and +46m packages recycled so far.
We’re very excited to be the first UK company to join forces Bower as they plan to enter more European countries and ultimately take the solution globally. So, please get involved and start earning points today!
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