As part of our evolving digital marketing strategy, we decided to become a member of ‘Visit Somerset’ last year. As a luxury bath and body care brand based in the West Country, we weren’t really sure what to expect from the DMO (Destination Management Organisation), but were keen to build more local connections.
To our surprise, we were welcomed with open arms by the extremely charismatic John Turner, CEO. Since the very first meeting in Clutton (North Somerset), it was apparent this was going to be a long-term partnership. Sharing our passion for Somerset, we now consider ourselves not just business associates but good friends.
Great Planning meeting last night with the amazing team from @SomersetTC as @VisitSomerset @SomersetBizNews diversify’s representing greater #Somerset‘s dynamic industry’s – #BuySomerset https://t.co/JMmVVWApMi #Attract #Innovate #Inspire pic.twitter.com/LfidlgRibL
— John Turner MCIM (@JohnTurnerComms) June 26, 2018
The initial benefit of our membership included a listing on the Visit Somerset website, providing a link back to our website. On the listing we were able to offer discounts and news, such as our annual warehouse sale. Joining Visit Somerset was certainly the right thing for our company and we would recommend it to other any local businesses. There are various levels of membership and although we started small, we’re now keen to invest more. We are continually amazed by the energy and commitment that team puts into getting our beautiful county firmly on the map.
Chairman Sakina and I have attended multiple events organised by Visit Somerset. All of which have been interesting in terms of content and networking opportunities. As a result, we have since been in discussions with various local businesses regarding collaborations; including new product lines and promotions.
If you want to find out how exciting the @VisitSomerset brand is and how helping biz right across county – check out update last weeks @VisitSomerset conference. Thankyou @AG_LLP @LyonsBowe @westoncollege @BradBurton #Somerset #Attract #Innovate #Inspire https://t.co/Cx1eLgarP4
— Visit Somerset (@VisitSomerset) July 3, 2018
Visit Somerset organise various seminars and training events, designed to up-skill and connect their members. The team are also able to support in terms of PR and brand awareness, e-mail campaigns and social media coverage.
Planning a Trip?
If you are considering visiting the UK, the South West is a must. We urge you to go to the Visit Somerset website to find the best things to do, places to stay and things to buy in Somerset! Also if you get a chance, you must explore the amazing ebook by award winning author and photographer, Ian Brodie. Even if you are Somerset born and bred, you’ll be blown away with our history and heritage!