Why do we all love the smell just after a downpour, of freshly cut grass and clean laundry? It’s because subconsciously, fragrance evokes feelings and memories.

“Aromachology is the study of odour and human behaviour.”


Perfume has been around since early civilisation and has since become big business in modern society. Early use of perfume was associated with religious ceremonies and Egyptians wore fragrance such as lily as a status symbol. Perfume then became a large part of Roman and Greek culture and only recently archaeologists have discovered a perfumery dating from 2000 years BC. However, Paris became the epicentre of commercial production in the 12th century, not surprisingly some of the most famous scents in the world have French origins. Marilyn Monroe famously claimed the only thing she wore to bed was Coco Chanel!



Perfume is predominantly made using ethanol, essential oils and water. Rigorous testing is required as fragrances can discolour and change when added with other ingredients. This is a particularly important factor when developing skincare products. Many natural ingredients can be found in perfume including flowers, grasses, fruit, wood, roots, resins, leaves and balms. Even though traditional methods of producing perfume used animal by-products, such as Musk we are now able use natural or synthetic alternatives. The most popular scents today contain floral, woody, oceanic, citrus, fruity and sweet notes.


 “A collection of fragrance is called a Fragrance Library.”



Fairly new to working in the beauty industry, I’ve been astonished by how much thought, effort and planning is required to design, develop and distribute toiletries. Recently, I attended a presentation with a Fragrance House we’ve worked closely with for many years. They are experts in developing compositions and have access to thousands of ingredients in their laboratories. Their skills are immense, not only do they posses an amazing ‘nose’, they specialise in cosmetic science and chemistry.


Naturally European
Freesia and Pear is our latest Naturally European fragrance



We work together to create bespoke combinations for all of our products from hand creams, body scrubs and lotions to soaps and candles. Regular meetings are held to allow the perfumers to present the latest trends, discuss new ingredients and concepts of which we thoroughly enjoy sampling. We then select suitable aromas to use within our new products.


“Eau de toilette contains 15% fragrance but much lower volumes are required for toiletries.”



The next part of the process involves the Fragrance House submitting samples for us to approve or in most cases when adjustments are required, we then re-sample. Whilst this is going on, our in-house design studio develop the design, packaging and branding required to support the new concept. A final product is then developed to test stability and we are sent a pre-production sample. The Perfumers then ship the fragrance to our manufactures, who then produce and package our wonderful products.


The Future

Scientists are currently exploring a perfume pill, however if you adore fragrance as much as we do, we’re not convinced this will take off. We understand that fragrance is down to personal taste and what one person will adore the next may dislike. Our fragrances range from classics like rose and lavender to modern combinations such as Ginger and Lime.


Beauty Tip:

Ensure when you spray perfume to include your hair, as it will hold the fragrance longer than skin.



Do you have a signature scent or do you mix it up depending on your mood? If you’ve enjoyed reading this post please comment below or share your thoughts with us on Facebook, Twitter or Instagram.


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